Launching inside Telegram
Telegram has its own growth mechanics, and most of them are free: a bot message, a channel post, a share button in the app, an inline result in any chat. Paid channels exist too (Telegram Ads with Mini App promotion, sponsored posts in channels) and work best when the app already converts organic users. Our launch service sequences these so that paid traffic lands on a product that retains.
What we do
Before launch
- Define the audience and the channels they are already in.
- Set up attribution:
startappparameters, deep links, UTM mapping, events in PostHog or Telemetree. - Build the referral loop into the app (invite rewards, squads, shareable results).
- Prepare the bot: descriptions, commands, welcome flow, menu button.
Launch
- Telegram Ads campaigns with topic and channel targeting, creatives in Telegram’s format, budgets funded in Stars or TON.
- Partnerships with channels and communities, including sponsored posts and cross-promotion.
- Listings in the Telegram Apps Center, TON App and niche directories.
- Launch announcement sequence through the bot and your channels.
After launch
- Weekly review of acquisition cost, activation rate, D1/D7 retention and revenue by source.
- Creative and audience iteration, referral reward tuning.
- Re-engagement broadcasts with segmentation and quiet hours.
Pricing
| Package | Price | Includes |
|---|---|---|
| Launch essentials | $1,500 | Attribution setup, bot copy, directory listings, launch checklist |
| Launch + ads | $3,500 | Everything above, Telegram Ads setup and first month of management (ad spend separate) |
| Growth retainer | from $1,500/month | Ongoing ads management, partnerships, referral tuning, reporting |
Read the full playbook in how to promote a Telegram Mini App.
* All prices and ranges on this page are indicative. The final cost is calculated for each project individually and depends on the complexity of the task, the number of developers and specialists required, and the delivery timeline you set. Use the ranges to understand the typical bracket, not as a fixed offer; the fixed price is confirmed in writing after scoping. Read our pricing terms.