Before launch: build growth into the product
- Referral links. Generate
t.me/yourbot/app?startapp=ref_USERIDlinks, reward both sides, vest rewards on activity. - Share actions. Share results, invites or items into chats through the SDK (
shareMessage, prepared inline messages, share to story). - Daily reasons to return. Streaks, drops, combos, new content, announced by the bot.
- Attribution. Map
startappvalues to campaigns; send events to PostHog, Telemetree or GA4. Without this you will not know which channel works. - Bot copy. Description, about text, commands, a welcome message with a single clear button. The bot’s chat is your landing page.
Owned channels
- Your channel and bot. Announce with a post that has the app button, pin it, repeat with new angles. Use the bot to re-engage users who started but did not finish onboarding (respecting opt-in rules and frequency).
- Website and social. Deep links and QR codes on every surface; a Mini App link works on desktop too.
Partner channels
- Sponsored posts. Mid-size channels in your niche sell posts at $100–$2,000. Negotiate posts with the app button and a tracked
startappvalue; measure cost per activated user, not per click. - Cross-promotion. Swap tasks or posts with apps that share your audience but not your product.
- Sponsored tasks in other Mini Apps. Games and quest platforms sell task slots (“open app X, reach level 2”). Pay per verified completion; this is the fastest paid source for games.
Paid: Telegram Ads
- Telegram Ads with Mini App promotion. Ads appear in channels and can open your bot or app directly. Target by channel topics, specific channels or languages; fund with Stars or TON. Start with several creatives and $1,000–$5,000, optimize on activation rate rather than clicks, then scale. Our marketing service manages this end to end.
Directories and ecosystem
- Listings. Submit to the Telegram Apps Center, TON App and niche directories. Volume is modest, but listings add credibility and backlinks, and some directories feature new apps.
Measurement
Track the funnel per source: link opens, app opens, activation (first meaningful action), D1 and D7 retention, first purchase, referral K-factor. A launch is working when organic opens exceed paid opens within a few weeks; if not, fix retention before spending more.
A 30-day launch plan
| Week | Focus |
|---|---|
| 1 | Attribution, bot copy, referral loop live; soft launch in your channel; fix onboarding drop-offs |
| 2 | Partner posts and cross-promotions; first sponsored tasks; directory submissions |
| 3 | Telegram Ads tests with 3–5 creatives; re-engagement broadcasts to inactive users |
| 4 | Scale what hit activation and retention targets; publish results in your channel; plan the next content or feature drop |
Need a team to run it? See Mini App marketing and launch.
* All prices and ranges on this page are indicative. The final cost is calculated for each project individually and depends on the complexity of the task, the number of developers and specialists required, and the delivery timeline you set. Use the ranges to understand the typical bracket, not as a fixed offer; the fixed price is confirmed in writing after scoping. Read our pricing terms.